中国企业软实力，中国商机和中美创业比较

--暨《2014海外中国企业声誉报告》发布会

“中国经济融入全球，中国企业融入全球，这应该变成各位企业家生活的一个常态” 。复星集团总裁郭广昌在今年亚布力论坛上这样阐述。中国已经成为世界第二大经济体，中国的企业一定要有全球化的布局和创新的精神才能生存和竞争。

中国企业如何应对在走向国际过程中的种种挑战？技术和资本之外的软实力越来越显得至关重要。

零点咨询集团高级副总裁冯晞博士，著名企业家姚明先生以及英国曼彻斯特大学商学院中国中心主任傅潇霄女士将为您带来他们共同著作的《2014海外中国企业声誉报告》，用数据，研究结果和姚明先生“十年成为世界第一”的经历来揭示中国企业如何运用软实力走向国际的成功之路。

在全球化的时代，中国成为了最吸引人的市场和最激动人心的创业大舞台。想了解未来在中国的商机，在中国创业的机会，了解“飞马旅” 创业平台和“黑苹果青年计划”以及在中国和美国创业的异同吗？欢迎您加入与分享人的讨论。

路透社著名财经评论员，媒体创业人陈一佳女士也将分享她的《创业美国》节目，并主持讨论。

演讲题目：中国企业软实力，中国商机和中美创业比较

Topic: Chinese Corporate Soft Power, Business Opportunities in China and Entrepreneurship in the US and China

主讲人：冯晞，姚明，傅潇霄，陈一佳

Speakers: Dr. Xi Feng, Mr. Ming Yao, Ms. Sherry Fu, Ms. Bianca Chen

时间：2015年4月4日下午2：00—6：00pm

Time: 2:00--6:00pm, April 4^th ,2015

地点：纽约哥伦比亚大学商学院Uris  301

Location: Uris 301, Columbia University, New York, NY  10027

注册：因场地座位有限，请务必注册。

RSVP: Seats will be limited, please follow the link to register. http://goo.gl/forms/BBrVU9pMbm 

主办单位：大纽约地区清华校友会，天津大学（北洋大学）北美校友会, 北美浙江大学校友会大纽约分会

Organizers: Tsinghua Alumni Asociation-Greater New York, Tianjin(Peiyang) University Alumni Asociation in North America, Zhejiang University Alumni Asociation Greater New York Chapter

协办单位: 美中国际商会，Greater China Society，Columbia Global China Conection，中国高校北美校友会联盟

Co-Organizers: China-US Chamber of Commerce, Greater China Society, Columbia Global China Conection, Chinese University Alumni Aliance in North America

分享人简介：

Speakers Bio:

冯晞博士

零点研究咨询集团高级副总裁，零点国际发展研究院院长。北京大学、清华大学、浙江大学、上海交通大学、同济大学、英国曼彻斯特大学商学院客座教授。《新营销》专栏撰写人。有丰富的国内外咨询实战经验，为许多跨国公司、国企、民企提供过战略规划、品牌管理、市场营销、知识管理和管理培训等方面的专业服务。著作包括《魅力赢天下》，《战略管理创新与执行》，《中国企业健康指数报告》，《中国家族企业健康指数报告》，《2014中国智库影响力报告—建设中国特色新兴智库》和《2014海外中国企业声誉报告》。

Dr. Xi Feng

Dr. Xi Feng is the Senior Vice President of Horizon Research and Consultancy Group, and President of Horizon Institute of Global Development Power (hi-GDP). He is guest professor at Peking University, Tsinghua University, Zhejiang University, Shanghai Jiao Tong University, Tongji University, and Manchester Business School. He is also a columnist for the New Marketing magazine.

Dr. Xi Feng is highly experienced in the consulting industry home and abroad. He has advised numerous multinational corporations, and state-owned and private enterprises in the fields of strategic planning, brand management, marketing, knowledge management and management training.

His publications include: The Likeability Factor; Innovation and Execution of Strategic Management; Index for Healthy Chinese Business; Index for Healthy Chinese Family Business; 2014 Chinese Think Tank Influence Report; 2014 Overseas Chinese Corporate Reputation Report.

姚明先生

厦门姚明织带饰品有限公司董事长，曾应诉美国商务部对华窄幅织带“双反“（反倾销，反补贴）官司并胜出，是至今为止中国大陆企业唯一打赢这类官司案例。先后获得“中国优秀企业家”、“福建十大经济风云人物”、“福建省五一劳动奖章”、“厦门打工者最信赖十佳雇主”、“首届厦门十大商界风云人物”、“厦门十大影响力人物”、“影响中国的厦门商界领袖”等荣誉称号。2013年6月，被推举为厦门大学厦门校友会会长。

Mr. Ming Yao

Mr. Ming Yao is the Chairman of Yama Ribbons and Bows. He led and won the US anti-dumping and anti-subsidy lawsuits against the Chinese ribbon industry, this is the only such case won by a Chinese company till today. Mr. Yao has been awarded “China’s Outstanding Entrepreneur”, “Top 10 Economic Leaders in Fu Jian Province”, “May 1^st Labor Medal”, “Top 10 Employers in Xiamen”, “Top 10 Business Leaders in Xiamen”, “Top 10 Influential Figures in Xiamen” and “Xiamen Business Leaders that Influence China” among other titles of honor. In June 2013, Mr. Yao was elected as President of Xiamen University Alumni Association.

傅潇霄女士

英国曼彻斯特大学商学院中国区总裁，中国中心主任。2008年在上海创建英国曼彻斯特大学商学院中国中心，全面负责制定并推动执行曼彻斯特商学院在华发展战略和管理中国中心运营。曾任上海英国商会执行董事，教育委员会副主席。2013年在英国伦敦上议院就任曼彻斯特中国论坛特使，推进中英文化教育及商务交流与合作。

Ms. Xiaoxiao Fu (Sherry)

Ms. Xiaoxiao Fu (Sherry) is the founding director of the Manchester Business School’s China international center and responsible for the overall China operations, planning and implementing the schools’ strategies and management of strategic partnerships in the China region. Sherry is an executive committee member (2012-2014) and vice president of education focus group of the British Chamber of Commerce in Shanghai. She was appointed as an envoy to the city of Manchester China Forum at the House of Lords in London in 2013, promoting Manchester culture and education in China and driving business opportunities for both Chinese and UK companies.

陈一佳女士

知名80后财经记者，主持和评论员。以报导点评美国财经新闻事件而被中国观众所熟知。做为路透社的财经评论员，每天都会在央视财经频道的《环球财经连线》，以及中央广播电台的《天下财经》上直播点评美国市场热点。她起家于凤凰卫视，曾出现在华尔街日报亚洲版的视频节目，韩国电视台的SBS等媒体上。除了涉足电视，她还是新浪财经，腾讯财经，《财智生活》杂志的专栏作家。采访过罗杰斯，Stephen Roach，曹国伟等中美各行各位的精英。主持过西雅图科技峰会等大型活动。

她自创的《创业美国》网上视频节目深受广大年轻观众喜爱。

Ms. Yijia Chen (Bianca)

A renowned finance journalist, anchorwoman and pundit, she appears on CCTV2’s Global Connection program and China National Radio’s World Finance program everyday as Reuters reporter/commentator. Bianca is well-known to Chinese audience for her reporting and commenting on US finance news and events.

She began her career at Phoenix TV, appeared on Wall Street Journal Asia, Korean SBS programs. She is also a columnist for Sina Finance, Tencent Finance and Financial Life magazine. She interviewed Jim Rogers, Stephen Roach, Cao Guowei etc.She also moderated Seattle Biz-Tech Summit.

 Her self-started internet video program Entrepreneurship in America is very popular among young people.